Target | frostbankcobra

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Age: 22

Occupation: Waitress

Home: San Antonio, Texas

Sharon

Jason + Rachel

Age: 27 & 25

Occupation: Veterinarian & Marketing Director

Home: Houston, Texas

Shed | Target

Settle | Objectives

Shed | Key Insights

Targeting Parameters:

Stalk | Campaign Theme

Millennials want change in the banking industry. They want more technology options and a more engaged financial service provider that recommends personalized products and services and provides a personal advisor.

Millennials like local institutions.

Millennials spend most of their time online.

Millennials are optimistic and look forward to the future. They avoid economic risks. They want to plan for financial milestones.

Strike | Tactics

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4. Pique interest in starting a banking relationship with Frost among Millennials just starting their careers, aged 18-27

"Let's Make Milestones"

Frost is the bank that’s there for millennials every step of the way. For the good and the bad, the exciting and the dull. Frost Bank makes all those milestones happen.